Having a good Alexa rank is important. Alexa traffic ranking is a system of ranking done by alexa.com . It audits and displays the frequency of visits on various Web sites. This is based on the traffic volume recorded over a three month period of users who have installed the Alexa toolbar. You can download the Alexa toolbar from the alexa.com site. With Alexa, as opposed to Google's PageRank, the lower your ranking number, the better it is. Since Alexa ranking offers you information about your Web site, it's a very important tool to have in regards to search engine optimization.
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